Texas chilli from the Dutch oven
A recipe video about the ‘Bowl of Red’ – an example of sharing American cuisine.
BBQ STEF / RECIPE VIDEO
Starting playback establishes a connection to YouTube and transmits data to YouTube.
BBQ STEF / BRANDING · VIDEO · SOCIAL MEDIA · WEB
Barbecue knowledge on film.
A presence with flavour.
For BBQ Stef, we connected brand identity, video production and web design. Between 2024 and 2025, we created long barbecue and recipe videos, short excerpts and a website bringing videos and matching recipes together.
ClientBBQ Stef
Working together2024–2025
Our servicesBranding · video production · social media · web design
STARTING POINT & IDEA
Share enthusiasm.
Teach recipes.
American cuisine, recipes as authentic as possible and cooking on a gas grill: that is what BBQ Stef stands for. The aim was to share this enthusiasm with a large audience, particularly on YouTube.
The recipes came from the client. We handled their execution and presentation for the videos and developed a coherent presence for the brand, channels and website.
01 / BRAND IDENTITY & CHANNELS
A clear brand.
Across every channel.
An existing logo provided the starting point. In 2024, we modernised it and developed the BBQ Stef branding further. The blue-and-white design connects enthusiasm for barbecue with a recognisable visual foundation.
Setting up channels on YouTube, TikTok and Instagram was also part of our work. This gave the brand suitable places for long videos and short excerpts.
02 / VIDEOS & BARBECUE KNOWLEDGE
Whet the appetite.
Share knowledge.
The long videos were intended to show preparation clearly while sharing knowledge and recipes. We handled filming, production, post-production and editing, as well as publishing and video descriptions, until the end of 2025.
We cut additional short versions from the long videos. Three selected works show the range: from an explainer about the gas grill to different dishes.
Napoleon Phantom TravelQ Pro 285X
For BBQ Stef, IDEA Studios produced an explainer video about the Napoleon Phantom TravelQ Pro 285X. From unfolding it through its features to use on the move, the film guides viewers through the compact gas grill. Demonstrations on the appliance make its functions clear and connect the product introduction with practical barbecue knowledge.
BBQ STEF / BARBECUE KNOWLEDGE
Starting playback establishes a connection to YouTube and transmits data to YouTube.
Döner kebab on the gas grill
The selection extends beyond American recipes: this cooking video shows döner kebab on a gas grill.
BBQ STEF / RECIPE VIDEO
Starting playback establishes a connection to YouTube and transmits data to YouTube.
03 / WEBSITE & RECIPES
Watch the video.
Find the recipe again.
We designed and built the website in 2024. It brings videos and their recipes together. The brand identity continues in colours and design, complementing the social channel content.
We maintained the website until the collaboration ended in 2025. The selected views show two recipe pages: burgers and American pancakes with a mixed dessert visual.
THE WORK CREATED
Brand, videos and website.
Built together.
Together with the client, we relaunched the channel and built its supporting presence. The collaboration from 2024 to the end of 2025 combined modernised branding, produced videos, short versions and a website with matching recipes.
View the client website ↗ Visit the YouTube channel ↗Your brand.
Your story in pictures.
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