CONTI MARKT LINGEN / GRAPHIC DESIGN · OUTDOOR ADVERTISING · FILM PRODUCTION · SOCIAL MEDIA · GOOGLE ADS
One store.
International variety.
A change of generation marked a new chapter for Conti Markt Lingen. We supported the modernised store with a refreshed brand identity, a brand film and advertising for its varied range.
ClientConti Markt Lingen
Working together2020–2025 · reopening in 2024
Our servicesGraphic design · outdoor advertising · film production · social media · Google Ads
STARTING POINT & IDEA
A new generation.
A new chapter.
The son took over the business from his parents and wanted to modernise the store. Conti Markt combines regional groceries with international specialities, particularly from Eastern Europe. This variety also needed to be visible in its identity.
The aim was to appeal to international customers – and particularly to the German population, introducing them to the products and large butcher's department.
Refurbishment planning and organisation, along with financing preparation, were handled by schauermann.biz. IDEA focused on marketing.
01 / STORE IDENTITY
A familiar brand.
Presented more prominently.
The supplied existing logo remained the foundation. We modernised it for a more striking presentation and designed signs, outdoor advertising and window graphics.
A regional trade business produced and installed the advertising materials. The images show the actual exterior presence and an original banner design.
02 / REOPENING COMMUNICATION
A new store.
A story on film.
The 2024 reopening was marked with a two-day celebration. We handled its promotion and produced the brand film. In it, the owner talks about the generational transition and modernisation.
From the idea and concept through interview preparation and filming with picture and sound to editing and post-production, IDEA handled the film production.
Starting playback establishes a connection to YouTube and transmits data to YouTube.
The clearance advertisement documents communication before the refurbishment. It is not a current offer.
03 / SUBSEQUENT ADVERTISING
Variety in the range.
Variety in the advertising.
Flyers, social media content and Google Ads supported subsequent communication. The selected original advertisements feature fruit, vegetables, meat and fish, showing the breadth of the range.
The blue-and-yellow design connects the advertising visuals with the store identity.
THE COLLABORATION
From the store identity
to the campaign.
The marketing work connects a modernised existing logo, advertising design for the store, reopening communication, a brand film and subsequent advertising.
‘Particularly noteworthy are the transparent communication and the ability to turn complex ideas into clear and effective campaigns.’
ContiMarkt · Google review · Contributor profile ↗
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