EKC / IKRiNKA / BRAND & PACKAGING DESIGN · ADVERTISING DESIGN · PRODUCT PHOTOGRAPHY
Caviar and fine foods.
Designed with character.
From 2019 to 2023, we designed labels, packaging and graphics for web and newsletter promotions for EKC and the IKRiNKA online shop. This was complemented by product photography in our own studio. The focus was on high-quality presentation of caviar and fine foods.
ClientErste Kaviar Company EKC GmbH · IKRiNKA
Working together2019–2023
Our servicesBrand & packaging design · advertising design · product photography
Original designs
Artistic reinterpretation · original designs insetSTARTING POINT & IDEA
Present fine foods.
Design promotions.
EKC / IKRiNKA wanted to increase awareness and present promotional offers more attractively. Communication targeted fine food enthusiasts, primarily from an Eastern European audience.
Existing corporate and product branding provided the framework. New products and brands allowed creative freedom. High-quality product presentation was a central design objective.
01 / BRAND AND PACKAGING DESIGN
An idea of origin.
A distinctive expression.
For the 2019 Kamchatka caviar, the design combined a map detail with red dots reminiscent of caviar pearls. The idea of provenance became part of the label.
Our work covered design and preparation of print files. The following product views are present-day artistic reinterpretations based on the designs from that time.
Original designsArtistic reinterpretation · original designs insetFish delicacies.
Designed in blue.
Further designs were created in 2023 for fish packaging in pouch form. The blue front combines the existing IKRiNKA brand with fish illustrations and nautical motifs. The back continues the theme with a restrained typographic pattern.
Here too, we handled design and print files.
Original designsArtistic reinterpretation · original designs insetFish illustrations in the original designs: GraphicGoods / Envato Elements.
02 / PROMOTIONAL DESIGN FOR SHOP AND NEWSLETTER
An occasion.
A fitting visual.
We designed advertising graphics for holiday offers, individual promotional products and product bundles for the shop and newsletter. The finished graphics were supplied for further use.
The two examples show how different occasions were reflected visually: a table scene with blini and caviar, and a Christmas layout featuring product bundles.
Original designs
Artistic reinterpretation · original designs inset
Original designs
Artistic reinterpretation · original designs insetPrices, discounts and contact details in the original reflect the design at that time. They are not current offers.
03 / STUDIO PRODUCT PHOTOGRAPHY
Delivered chilled.
Presented appetisingly.
The products reached our studio by chilled express delivery. Spices and decoration were used to create product arrangements intended to look appetising and high quality.
The original studio photographs are no longer available for this case study. The artistic packaging and advertising visualisations shown are additional reinterpretations of the design work.
THE WORK CREATED
From packaging
to promotional visuals.
The collaboration covered labels, packaging designs, promotional graphics and studio photography for product presentation. Existing brands were adapted across different media, while new product designs complemented the identity.
Your products.
Thoughtfully presented.
Want to present your products to a high standard – with thoughtful packaging, suitable advertising materials or product photos? Let's discuss your plans.