01
Provide guidance
We designed FoodCube as a standalone product brand with a website, a clear explanation of its services and examples for different sectors. Smartphones, tablets and desktops are considered from the start.
OUR OWN PRODUCT / FOODCUBE
Digital menus.
Thoughtful workflows.
FoodCube is our own product for the hospitality sector. We combine digital menus with carefully planned ordering processes and a clear product presentation. The aim: less unnecessary walking, simpler coordination and more efficient use of time and staff.
An IDEA Studios product · mid-2025 – present
Web concept
Web design
Custom features
Product presentation
FoodCube product website · staged website mockup on three devices
01 / IDEA & CHALLENGE
An observation.
An original product idea.
The initial idea came during a holiday in Dubai: digital menus were already part of everyday life in many of the restaurants visited. This prompted the question of how we could make that experience clear and tangible for hospitality businesses in Germany.
From this observation, we are developing a solution with both guests and hospitality teams in mind. Guests should be able to make their choices easily. Within the business, information should reach the people who need it – with fewer follow-up questions and a better overview.
02 / CONCEPT & IMPLEMENTATION
One idea.
One coherent presence.
02
Make choices tangible
A pricing configurator guides potential customers through models, add-ons and payment options. The selection is passed to the briefing and forms the starting point for a personal discussion.
03
Demonstrate features
Individual configuration, a basket and an operator view make the concept tangible. Businesses can try specific workflows before agreeing the right scope.
03 / PRACTICAL BENEFITS
Less walking.
More time for guests.
For us, a digital menu is the starting point. What matters is how it supports day-to-day operations: from selection to serving.
Reduce walking distances
When guests enter their own choices and clearly assign them to a table or collection, additional trips solely to take orders can be avoided.
Simplify coordination
Ingredients, quantities and order status are displayed clearly. This can reduce follow-up questions and help the team identify the next step.
Keep an eye on costs
Less manual transfer and more focused use of working time can ease the workload. Prices and availability can be maintained in one place in the Plus demo.
The practical reduction in workload depends on the business and agreed implementation.
04 / TRY FOODCUBE
Three perspectives.
Ready to explore.
Open an example and discover the process yourself. The visuals are abstract illustrations; the links take you to interactive demos.
01 / THE GUEST’S VIEW
A döner made your way.
Choose bread, filling and ingredients step by step, adjust quantities and check your selection in the basket. Six languages plus table and collection options show how an individual offer can be easy to use.
02 / ORDERING AT THE TABLE
The menu becomes an ordering channel.
The ‘Garten & Gabel’ restaurant demo combines an illustrated menu with quantity selection, a basket and table number. Individual offers and combinations are integrated directly into the selection.
03 / THE OPERATOR’S VIEW
Orders and menu at a glance.
Order Manager Plus shows the journey from an open order through acceptance and preparation to handover. Prices, availability, individual promotions and combination offers can also be managed.
How to test the interaction: Open the restaurant demo and Order Manager Plus in two tabs of the same browser. The examples simulate orders and changes locally – without placing a real order or making a payment.
FoodCube · our product brand in the paper studio
05 / RESULT & DEVELOPMENT
A concept
you can try for yourself.
The result is a coherent product presence: its own brand, website, sector examples, configurators and interactive ordering processes. The design explains the idea and makes its application tangible.
Our approach combines design with an understanding of everyday operations. Features are developed around specific situations and presented clearly.
We have been continuously developing FoodCube since mid-2025. The ordering demos shown model processes in the browser. For operational use, features, processing across devices and setup are agreed individually.
Your business.
Your digital workflow.
Want to present your menu digitally or simplify an ordering process? Let’s find out together what would really reduce your workload.