SHORT / 013.378.098views on YouTube
FRISCHMARKT GIFHORN / 2019–2025
From store refurbishment
to brand identity.
A modern store, a recognisable identity and stories from everyday shop life. For Frischmarkt Gifhorn, we brought many tasks together – and grew alongside one of our first clients.
▶STORE · BRAND · PEOPLEDigital project presentation using original photos and design.
CLIENT
Frischmarkt Gifhorn
Groceries & international specialities
COLLABORATION
2019–2025
Reopening in 2020
SERVICES
Project management · brand identity · print
Video & social media · Google Ads · web design
THE CHALLENGE
A fresh start.
Many possibilities.
Frischmarkt Gifhorn combines fresh groceries with international specialities. The challenge: modernise the existing store and develop its presence to appeal to existing and new customers – including beyond the immediate area.
The collaboration began with project management through schauermann.biz. This developed into many years of marketing support by IDEA Studios: in the store, on paper, on screen and online.
01 / A FRESH START
Plenty of change.
Little downtime.
Business planning, budgeting, funding and refurbishment organisation: Wladimir Schauermann prepared the modernisation and coordinated its delivery. Just over a week was available for the actual closure.
Old equipment had to be removed, new equipment and shelving installed, and goods stocked. Everything was ready on time for the reopening in 2020. We also organised the opening celebration.
02 / BRAND IDENTITY
Recognisable.
Throughout everyday life.
The name and logo already existed. We refined the logo and built a brand identity around it: stationery, flyers, clothing, carrier bags and promotional products.
A shared identity connects the store’s touchpoints. For flyers and clothing, we also handled production coordination and delivery. We designed kraft paper carrier bags with white printing and had them produced.
For each newspaper, we designed the centre spread and the entire back page.
03 / VIDEO & SOCIAL MEDIA
One store.
Real character.
The store needed to show personality as well as products. We turned everyday situations into humorous Shorts and developed recognisable characters – including the Frischmarkt Hitman.
We built the YouTube channel and its content ourselves. Brand videos complemented the short stories from the store. The idea: entertain, attract attention and give Frischmarkt a character of its own.
Seen millions of times.
Seven examples of our video work. The first two Shorts each received more than three million views.
7 Shorts · Swipe or use the arrows to explore
SHORT / 013.378.098views on YouTube
SHORT / 023.236.145views on YouTubeWhen HITMAN loses it, YOU have to freeze [The reveal]
Watch on YouTube ↗
SHORT / 033.152.635views on YouTubeMY TROLLEY! Has this happened to you while shopping?
Watch on YouTube ↗
SHORT / 041.829.939views on YouTubeBuying meat in Gifhorn? At Frischmarkt, of course! Because we have the finest pig.
Watch on YouTube ↗
SHORT / 051.656.727views on YouTubeMasha and the Bear in the meat grinder. Buy pelmeni at Frischmarkt Gifhorn
Watch on YouTube ↗
SHORT / 061.255.541views on YouTubeA taster day at Frischmarkt Gifhorn
Watch on YouTube ↗
SHORT / 071.108.690views on YouTubeAGENT 47 shows his gadgets. The Frischmarkt Gifhorn HITMAN
Watch on YouTube ↗Views: publicly checked on YouTube on 2 October 2026. Playback establishes a connection to YouTube. Privacy
04 / PROMOTIONAL ADVERTISING
Show the offers.
Promote them with purpose.
We produced commercials for promotions and supported them with Google and YouTube campaigns. Setup, audience selection, ongoing optimisation and analysis were part of the service.
Design and campaign planning were considered together: a clear opening, recognisable products and an unambiguous next action.
05 / WEB DESIGN
Digital too.
A consistent presence.
In 2025, we modernised the website – with design, page structure, copy and images, mobile presentation and new features. Alongside print and video, the digital presence also formed part of the collaboration.
Staged website mockup on a monitor, tablet and smartphone; not an archived version from 2025.
WHAT REMAINS
Many media.
One collaboration.
The modernisation project grew into a collaboration from 2019 to 2025. The results include the on-time reopening, a developed brand identity, numerous print and promotional materials, a dedicated video channel and the modernised website.
Frischmarkt Gifhorn was one of our first clients. We grew together with this customer.
YOUR BUSINESS
What could your presence
set in motion?
From the initial concept to the finished materials: we work with you to develop a business identity and marketing that fit together.