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HELENAS GLANZ / BRANDING · WORKWEAR · GOOGLE BUSINESS PROFILE
A name becomes a brand.
A presence that shines.
For Helenas Glanz, we developed a brand identity from scratch: from logo and style guide through designed workwear to setup and ongoing management of the Google Business Profile.
ClientHelenas Glanz
Window and building cleaning
Working togetherSince 2025
Marketing implementation in 2026
Our servicesBranding · style guide · workwear and production · Google Business Profile
STARTING POINT & IDEA
It started
with a name.
Helenas Glanz offers window cleaning, regular cleaning, post-construction cleaning and deep cleaning for private and commercial customers in the Rendsburg-Eckernförde area. At the start, there was a company name – but no design or other materials.
The new identity needed to build trust in careful work, convey quality and explain the cleaning services clearly. We developed a shared design foundation for this.
01 / BRAND IDENTITY FROM SCRATCH
Clear shapes.
A distinctive style.
The new logo combines the initials H and G with sparkling symbols representing cleanliness. Together with the company name and the line ‘Glas & Gebäudereinigung’, it forms the core of the visual identity.
We documented logo applications and the colour palette in the style guide. This created a foundation for further design tasks.
Moonlight Veil
#D4CED6
Shadowglass
#17181C
Dusty Gold
#B69E60
02 / THE BRAND ON WORKWEAR
From design
to delivery.
We designed T-shirts and caps, selected suitable clothing products and commissioned the printing. Coordination with the printer and delivery to the client were also included.
The white clothing shown illustrates the brand application: a small logo on the right chest, the full logo large across the upper back and centrally on the front of the cap. The gold HG symbol sits above dark lettering.
03 / ONGOING GOOGLE PRESENCE
Set up.
Keep current.
After setup, we manage the Google Business Profile on an ongoing basis. This includes maintaining business details, photos and posts, and responding to reviews.
Photos & posts
Publish content for the company's presence.
Reviews
Respond to customer feedback.
THE WORK CREATED
One shared identity.
Step by step.
The result is a new brand identity with a style guide, designed workwear and a configured Google Business Profile under ongoing management. The collaboration continues. A dedicated website and further advertising activities are planned for the future.
schauermann.biz provided support with starting the business, IT infrastructure and inventory management. Marketing was handled entirely by IDEA Studios.
CLIENT FEEDBACK / HELENAS GLANZ
‘Hello, I've had very positive experiences with IDEA Studios. I started a building cleaning business last year. From day one, Wladimir and Patrick supported me with everything from logo design to workwear, advice and all other advertising matters. The guys did professional work, quickly and without complications. We'll certainly be working together for many years. If you're short of ideas, the IDEA guys have the solution. I can only recommend them.’
Helenas Glanz · Google review supplied by the client
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