HUMANHORSE / LOGO DESIGN & REBRANDING
A logo
evolving.
We have supported HumanHorse's logo development since 2019. It began with a seahorse for Physio am See. When the practice expanded to treat both people and horses, a new logo was created in 2023. We subsequently developed the design through subtle colour adjustments and additions.
ClientHumanHorse
Working togetherSince 2019
Our servicesLogo design · rebranding · logo adaptation
01 / PHYSIO AM SEE · 2019
A seahorse.
A connection to the location.
The practice was initially located by the lake and called Physio am See. Physiotherapy was the focus at the time.
For the first logo, we reflected the location through a seahorse. The white symbol, lettering and wave appear on a dark red background.
02 / HUMAN UND HORSE · 2023
Human and horse.
In one mark.
As the offer expanded to treating people and horses, the logo's role changed too. Both areas needed to be recognisable in the design.
In 2023, we designed the logo for the rebranding to Human und Horse. A human profile and horse's head combine into one symbol, complemented by purple and grey lettering. The client's ideas informed the development.
03 / FURTHER DEVELOPMENT
One brand.
Further facets.
After the rebranding, we continued supporting HumanHorse with subtle colour adjustments and additions to the logo. The version shown here combines the symbol with a gold and silver design.
The existing logos document the design stages of the collaboration – from the seahorse to the connection between human and horse.
THE COLLABORATION
Designed, adapted
and developed.
Our work for HumanHorse includes logo designs and their visual adaptations. The versions shown make this development visible.
‘I have worked with IDEA Studios for several years. The guys are innovative, reliable, ambitious and work towards solutions in the client's interests. Highly recommended for business owners who want to make things happen.’
HumanHorse
Time for a new logo?
Or the next step?
Want a new logo or to develop your existing identity? Let's talk about it.