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MISOL ISOLIERFACHMANN / GOOGLE ADS

Google Ads.
For the online shop.

Search ads, Shopping and Performance Max: in 2024, we created and managed Google Ads campaigns for MISOL Isolierfachmann. This included ongoing optimisation, reporting and regular discussions with the client.

ClientMISOL Isolierfachmann

Working together2024 · completed

Our servicesGoogle Ads · Google Shopping · Performance Max · campaign management · reporting

Abstract representation of Google Ads management for MISOL, with the client logo and search, Shopping and Performance Max campaigns
Conceptual illustration of Google Ads management.

THE STARTING POINT

Insulation materials.
Available online.

MISOL Isolierfachmann's online shop offers insulation materials and accessories for building services, DIY and camper conversions. The campaigns targeted private DIY enthusiasts and people converting their own campers.

The online shop and initial materials already existed. Our task was to create and manage the Google Ads campaigns.

01 / GOOGLE ADS CAMPAIGNS

Three campaign types.
One coordinated management service.

Search ads

Text ads in Google Search that we created and managed for the online shop.

Shopping

Product ads with images and prices as another part of the campaigns.

Performance Max

Performance Max campaigns complemented the search and Shopping ads.

Search, Shopping and Performance Max campaign areas in an abstract studio scene
Conceptual project visual; not an image of actual ads or campaign data.

02 / ONGOING MANAGEMENT

Review, adjust
and optimise.

We reviewed search terms, adjusted ad copy and managed budgets. Sales analysis was also part of our ongoing campaign work.

03 / REPORTING & COORDINATION

Management
through dialogue.

We prepared reports and regularly discussed campaign optimisation with the client. The collaboration covered both work in the advertising account and personal coordination.

Google Ads for
your online shop?

Want to use Google Ads for your online shop or have your campaigns managed? Talk to us about your plans.

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