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MÜHLWERK LÜNZEN / GOOGLE ADS · ONLINE SHOP MANAGEMENT · LABEL DESIGN

Regional products.
Online and on the shelf.

Mühlwerk Lünzen combines artisan regional food production with hospitality and a farm shop. To support nationwide sales to private customers, we helped the company in 2024 with Google search ads, shop content maintenance and product label editing.

ClientMühlwerk Lünzen

Project period2024

Our servicesGoogle Ads · shop maintenance · label design

Abstract studio presentation using original labels and the current shop view from 10 October 2026.

STARTING POINT & GOAL

From Lünzen.
For customers throughout Germany.

Handmade mustard, jams, sauces and liqueurs: Mühlwerk Lünzen offers regional products and specialities made to its own recipes – in the farm shop and online.

The company wanted greater reach for sales to private customers and support maintaining its existing shop. Client materials and existing design guidelines provided the basis for our work.

The existing client logo, presented unchanged in an abstract studio setting.

01 / GOOGLE SEARCH ADS

Offer products.
For relevant searches.

We created the Google Ads search campaigns for Mühlwerk Lünzen and handled their management and optimisation. The search ads were intended to reach people interested in regional foods and the specialities offered.

The focus was nationwide sales to private customers. Campaign work formed part of our support in 2024.

02 / CONTENT IN THE EXISTING SHOP

Add products.
Keep information current.

Using supplied client materials, we added and maintained products, product images, copy and product information in the existing online shop. Our service consisted of content management for that shop.

The image below shows today's shop. The maintenance service described here dates from 2024; the current presentation is not verified as an unchanged version of our work from that time.

Client view of the Edel Feigen Senf product page in the Mühlwerk online shop, dated 10 October 2026
Current client view of the Mühlwerk online shop, captured on 10 October 2026

03 / LABEL DESIGN

Existing design.
For further products.

We adapted the client's existing design for additional product labels. The logo, colours and design guidelines were incorporated into the required label versions.

Our service covered design. The following original files show the edited versions with their product fields left blank.

Original landscape label design with Mühlwerk logo and blank product field
Label version in a narrow landscape format.
Original label design with leaf motifs and blank product field
Another label version based on the client's design.
Complete original circular label design for Mühlwerk Lünzen
Round label version with logo and blank product field.

Your products.
Presented appropriately.

Want to present your products with suitable ads, well-maintained shop content and consistent labels? Talk to us about your plans.

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