TOWN OF SCHNEVERDINGEN / EVENT DESIGN
Design that
brings Schneverdingen together.
From the Heideblütenfest and Musik am Mittwoch to the town anniversary: since 2024, we have developed visual identities for the town of Schneverdingen that combine regional identity with contemporary design. Logos, printed products and promotional materials work together – from the first idea to the finished application.
2024 – present · ongoing collaboration
Three events, three distinct identities: Heideblütenfest, Musik am Mittwoch and 50 years of town status. Digital compilation of supplied product and flag visualisations.
Town of Schneverdingen · client logo
Our services
Concept · logo development · visual identities · graphic and print design · promotional materials · prepress · production coordination · delivery
CHALLENGE & DESIGN IDEA
Rooted in the region.
Contemporary in design.
The aim is to appeal to residents, tourists and visitors of all ages. The brief called for modern, clear and colourful identities with strong recognition. Each event’s own identity remains the starting point.
The collaboration began in 2024 with three logo concepts for the Heideblütenfest. The shared direction was established during this first design phase. The design was then developed for different media. Heather colours, natural greens and contemporary accents connect the Lüneburg Heath region with the distinctive character of each event.
01 / HEIDEBLÜTENFEST
Heideblütenfest 2024–2026
A distinct identity each year: new logos were created for 2024, 2025 and 2026. Clear shapes and vibrant colours connect each year’s design with the long-established festival.
Heideblütenfest 2024 · logo
Heideblütenfest 2025 · logo
Heideblütenfest 2026 · logo
From the first logo to a complete event identity.
Cups and tote bags were added in 2024. The 2026 identity includes banners, flyers, posters, flags, the programme and festival wristbands – complemented by a fundraising pin and fabric badge. The T-shirt graphic is also our design; shirt production is not part of the IDEA services shown here.
Heideblütenfest 2024 · tote bag design
Heideblütenfest 2026 · announcement flyer
Heideblütenfest 2026 · colour palette
Heideblütenfest 2026 · banner design 1
Heideblütenfest 2026 · banner design 2
Heideblütenfest 2026 · banner design 3
Heideblütenfest 2026 · flags with horizontal arms
Heideblütenfest 2026 · horizontal flags
Heideblütenfest 2026 · poster designs
Heideblütenfest 2026 · ten-page roll-fold programme
Heideblütenfest 2026 · festival wristband
Heideblütenfest 2026 · T-shirt graphic designed by IDEA
02 / TOWN ANNIVERSARY
50 years of town status
For the 2026 town festival, we developed a distinct visual identity with a coordinated colour palette. Cups, flags, flyers, tote bags and posters carry the design across the festival’s different touchpoints.
The anniversary cup belongs specifically to ‘50 years of town status’. Together with the flags, it shows the lively, distinctive character of this identity.
50 years of town status 2026 · festival cup
50 years of town status 2026 · flags with horizontal arms
03 / MUSIK AM MITTWOCH
Musik am Mittwoch
A dynamic identity for the event series: flyers and flags make the programme visible and give it a shared design framework.
The agreed 2026 scope also included posters, banners, social media graphics and the programme overview, together with printing and production coordination. A distinct colour palette and imagery connect the applications.
Musik am Mittwoch 2026 · flyer design
04 / DESIGN & PRODUCTION COORDINATION
From the idea to the finished product
We support projects beyond the design stage: from concepts and print-ready files through coordination with suppliers and printers to commissioning print, managing production and handing over the finished products.
01 · Find the direction together
Personal conversations on site and quick coordination by email keep communication direct. Requirements are discussed to suit each event.
02 · Develop materials for their purpose
Logos, colour palettes and design ideas are developed for individual formats – from programmes to flags.
03 · Support production
Prepress, supplier coordination and production management work together. The finished products were delivered and handed over on time.
Distinct identities. One coherent whole.
The result is modern, recognisable visual identities with coordinated applications across media. The town receives design and production coordination from one partner. The collaborative relationship continues.
CLIENT FEEDBACK
Direct communication.
Personal collaboration.
‘Working with Patrick Regener and his team at IDEA Studios GmbH is always fantastic and produces wonderful results.
As a local client, we value the short distances and quick, personal discussions along the way. Patrick is just as connected to the region as we are, and his fresh, creative ideas produce wonderful products that present a modern Schneverdingen and a contemporary Heideblütenfest.
Thank you, time and again!’
Martina Klein · Google review
Read the original review on Google ↗
YOUR PROJECT
From your idea
to a visible presence.
Planning an event or looking to give your business a new visual identity? We support you from the first idea to the finished product.