TikTok marketing proved highly profitable during the 2020 lockdown. If any company benefited from that period, it was probably TikTok. Younger generations will be nodding, others will think of the Ke$ha song, and some will shrug. We mean TikTok, the short-video and clip platform owned by Chinese company ByteDance.
The app saw a surge in users during the first lockdown in 2020. According to Statista, Android users increased from 156.29 million in March 2020 to 190.34 million in May 2020. Numbers initially fell slowly after May, reaching only 69.62 million in September 2020. Since then, the app has been widely discussed, and its number of iOS users continues to rise steadily.
Why TikTok for your business?
But why should Company use TikTok? Simple: online marketing. TikTok started as an app for individual content creators, but now it features not just advertising but also brand and company accounts. As on Instagram and Facebook, accounts use the free ability to distribute content. The platform’s advantage is that only short videos and clips can be shared, giving businesses a creative and entertaining way to present their messages.
Audiences on TikTok
Of course, the right audience needs to be present on TikTok for content distribution to be worthwhile. According to Statista, 24.07% of users are female and aged 18–24. Another 20.34% are female and aged 13–17, while 15.21% are male and aged 25–34. In summary, more female users are active between ages 13 and 25, while more men use TikTok from age 25 onwards. This broadly narrows down the audiences. Nevertheless, around 1.5 billion people are active on the platform, so even 4% – men aged 45–54 – represents 60 million users.
Content and trends on TikTok
To generate as many views as possible on TikTok, it is important to follow trends. There are constantly changing challenges, new trends and popular ‘sounds’. Open the app and it quickly becomes clear that many users use someone else’s audio track to create their own videos. These may be songs, scenes from films and series, or sounds from other creators that have gone viral. The principle is relatively simple once you see it. If you are unsure, the search function provides an immediate look at current trends. A good dose of creativity also helps produce original content.
Another advantage is the ability to achieve substantial reach through targeted advertising campaigns. Businesses can address their audience more effectively through paid ads and influencer collaborations. TikTok also provides detailed analytics and reports to measure and optimise campaign success.
TikTok marketing for your business
Success on TikTok requires making full use of its marketing opportunities. As experts in the platform, we at IDEA Studios GmbH are happy to help bring your business to TikTok and implement an effective marketing strategy. We understand the platform’s distinctive features and know how to create content that appeals to the audience and attracts the community’s attention. Through targeted campaign planning, current trends and a combination of creativity and strategy, we help spread your message effectively and increase your reach.
Complete our Contact form now and arrange a consultation without obligation to learn how we can support your marketing. With our expertise, we can make use of this dynamic platform’s opportunities together and position your brand successfully.
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