Many ideas. No clear direction?
We organise your goals, audiences and opportunities. The result is a clear plan with sensible priorities.
MARKETING STRATEGY FOR BUSINESSES
Your goal.
Our shared plan.
We develop a marketing strategy that brings your business, customers and goals together. Clearly planned, personally supported and delivered by one partner.
We listen, ask questions and bring structure. We turn this into a clear plan for your presence – and, if requested, handle organisation and delivery so you can focus on your core business.
Personal service from Schneverdingen · Hamburg, Bremen and Hanover · throughout Germany
WHAT WOULD YOU LIKE TO CHANGE?
Individual activities?
We consider the whole picture.
Great services. Too little visibility?
We clarify what your business stands for and place your message where it matters to your customers.
Does marketing get lost in the working day?
We handle planning, coordination and delivery within the agreed scope. You stay informed and gain time for your core business.
UNDERSTAND, PLAN AND DELIVER TOGETHER
A clear direction.
Many suitable possibilities.
01
Analysis & goals
Understand first. Then decide.
We discuss your business, customers and communications to date. Together, we clarify what you want to achieve and where action is most needed.
02
Target audiences & positioning
Why should customers choose you?
We identify whom you want to reach, which needs matter and what makes your offer distinctive. This becomes the foundation of your communication.
03
Message & brand presence
A recognisable thread throughout.
We translate your positioning into clear messages and a consistent presence. Design, language and content should fit together.
04
Activities & budget
Set sensible priorities.
We select suitable channels and activities, organise effort and budget, and define a realistic sequence. Your goal determines the choices.
05
Planning & delivery
One contact. Many possibilities.
Graphics, video, social media, web and print: we coordinate the services involved, agree content with you and organise delivery.
06
Support & development
Review, learn and improve with purpose.
We examine agreed metrics and feedback. This allows us to assess activities together and adjust the next steps on an informed basis.
18 STARTING POINTS. YOUR NEXT STEP.
What do you have in mind?
Here is where we start.
Explore specific challenges where a clear strategy provides direction. Together, we choose the elements that fit your plans.
18 starting points · Swipe or use the arrows to explore
Starting a business
We develop an initial direction for your market presence: audience, message and the key activities for launch.
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Repositioning
Has your business changed? We assess how your offer, identity and communication can fit together again.
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Understand customers better
We gather insights into your customers’ needs, questions and decision-making processes and identify opportunities for communication.
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Make your offer clear
We organise complex services and express their benefits so potential customers can more easily recognise what suits them.
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Plan the customer journey
From the first contact to an enquiry: we examine key touchpoints and possible obstacles.
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Coordinate your brand presence
We align design, language and media in a shared direction and provide guidance for further implementation.
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Product launch
We plan communication around a new offer: the message, suitable media and a coordinated publication schedule.
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Regional visibility
We connect digital and local touchpoints so your business presents itself clearly and recognisably in its region.
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Attract employees
We identify what makes you distinctive as an employer and develop suitable content and activities for recruitment advertising.
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Social media plan
We define topics, formats and a practical publishing schedule – suited to your customers and resources.
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Develop campaigns
We connect a clear campaign objective with a message, advertising materials and a suitable destination for interested people.
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Support sales
We plan materials and content that explain your offer in customer conversations and support your sales team.
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Annual & seasonal planning
We organise key dates, seasonal occasions and promotions in one plan so preparation and publication fit together.
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Connect channels
Websites, social media, advertising and print serve different purposes. We plan how they can work together effectively.
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Budget & priorities
We suggest how to allocate your resources, distinguishing essential foundations from later development steps.
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Organise collaboration
We agree responsibilities, discussions and approvals. Everyone knows what is needed and when.
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Define success criteria
We define metrics suited to the objective. Before analysis, we clarify which data is actually available.
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Develop the strategy
We review experience and new requirements and adapt the plan when your business or market changes.
Let’s talk about it ↗Illustrative studio visuals · We develop the specific design and specification for your brand.
PERSONAL SUPPORT. SHARED THINKING.
You have the project.
We bring it together.
Personal, not anonymous
We listen, ask questions and discuss decisions directly with you – at your premises, at ours or in an online meeting.
A plan for your working day
We consider your capacity and agree what you want to handle yourself and which tasks we will take off your hands.
From consulting to delivery
Our strategy does not stay on paper. We can design, produce, publish and support the agreed activities.
HOW WE WORK TOGETHER
A clear process.
More room for your business.
01
Get to know & understand
In the free initial consultation, we discuss your situation and needs. We then agree the right scope of consulting.
02
Analyse & align
We explore goals, audiences and the starting point in greater depth, developing a clear direction for your market presence.
03
Plan & deliver
You receive an agreed action plan. Responsibilities, budget and approvals are clarified before delivery.
04
Review & develop
We discuss results and feedback and decide together which activities to continue or adjust.
YOUR QUESTIONS
Good to know.
What does a marketing strategy include?
A marketing strategy connects business goals, target audiences, positioning and activities. It also includes priorities, resources and criteria for assessing progress. We agree the specific scope with you.
Which businesses are your consulting services suitable for?
We work across sectors, particularly with small and medium-sized businesses. Smaller businesses can also start with a clearly defined task. Your needs and a sensible scope are what matter.
Is the initial consultation free?
Yes. In the initial consultation, we learn about your needs and discuss possible next steps. A detailed strategy or further analysis is a separately agreed service.
How much does a marketing strategy cost?
That depends on the starting point, depth of analysis and desired scope. After the initial consultation, we prepare an individual quote. Advertising spend, production and ongoing support are considered according to the agreed scope.
How long does development take?
That depends on the scope, existing information and coordination required. We agree a realistic process and necessary dates with you before starting.
What should we bring to the first meeting?
Your current brand presence, a description of your main offers, previous activities and goals are helpful. If available, customer feedback, metrics and an approximate budget also help. We support you in clarifying open questions.
Do you also handle delivery?
Yes. We connect strategy with graphic design, video and photography, social media, web solutions, Google Ads and print production. Together, we define which services we will provide.
Can existing service providers stay involved?
Yes. We can build on existing processes and coordinate tasks with your team or current partners. Responsibilities and approvals are clarified together.
How do you judge success?
We agree suitable goals and metrics, such as qualified enquiries or relevant interactions. Their significance depends on the data and measurement options available. We do not give specific revenue or success guarantees.
Do you also provide consulting in person on site?
Yes. Personal contact matters to us. We support businesses throughout Germany; on-site appointments are especially easy to arrange in the Hamburg, Bremen and Hanover region. Location and arrangements are agreed individually.
YOUR BUSINESS. YOUR NEXT STEP.
Let's understand
what will move you forward.
In the free initial consultation, we discuss your goals and identify where we can usefully support you.
Strategy in practice · Claus Goedecke GmbH
A clear goal. A presence that supports it.
For Claus Goedecke, a dedicated careers channel combines outreach to apprentices and skilled staff with authentic insights into the company. We translate the goal into editorial planning, video formats, design and recruitment campaigns. Production, publishing and monthly analysis are brought together in ongoing management.
Explore the careers presence ↗
